Leigh Leopards are delighted to announce a three-year club record Apparel Partnership with new sports brand Debeau Performance.
The partnership sees Debeau Performance take the club training range exclusive sponsorship as well as a kit and apparel supply sponsorship agreement in a club record six-figure annual deal.
Debeau Performance will be the exclusive supplier to the club from its wide range of products covering all Leigh Leopards teams as well as a wide and varied range of club and Debeau Performance retail garments.
Supporters will start to see the rebranding of the club shop and market stall as they take on the Debeau Performance look ahead of products starting to be launched at the end of next week, topped off with a significant unveiling of the home kit, always one of the most anticipated days of the year.
The Debeau Performance branded Leigh Leopards merchandise will be available from the club shop and Leigh Market outlet as well as the club’s online shop and details will be released as items become available.
Club CEO Neil Jukes said: “This is a very exciting time for the club and is something that has been developing for many months. We are really excited by the designs that have been created by the Debeau Performance head designer, who is also a Leigh Leopards fan, and his passion is there to see in the work he has created.
“There is also a retake on a popular item from last year’s range. Some of our fans may have picked up a little more than others in the video of the Innes Senior signing. Interestingly, this attracted many comments regarding what he was wearing.
“I am particularly looking forward to what this relationship will bring as we continue to maximise revenue streams for the club to achieve our goal of recruiting a team to win the competition. The increased sponsorship and competitive pricing that I have been able to negotiate for quality products will assist with that as we continually come under pressure to retain our best players.
“Clearly having success and quality players helps with marketing a brand. With Debeau Performance choosing Leigh Leopards to launch its brand on the market, before its own official launch, will certainly give them a good presence when that moment arrives.
“I am also really looking forward to the proposed launch videos of the kits which have seen some great sharing of ideas between the two businesses.”
Debeau Performance Director Emma Hadfield said: “We are delighted to be able to partner with an elite level Rugby League club to launch our new and exciting brand.
“We have been working on the partnership for some time to develop our brand to the needs of elite athletes. Leigh Leopards have gained a very high profile in recent years that we believe will give us great exposure for our investment.
“I am looking forward to the excitement of packing our products into the members’ boxes and being part of the special occasion which I have heard about during their delivery in the build up to Christmas. Supporters can also register with our brand new website to get priority access prior to its launch and receive discount codes by visiting www.debeauperformance.co.uk”
